New York–based software company Kaltura recently made headlines when it received a $50 million investment from Goldman Sachs. But it wasn’t Kaltura’s first large backing from an outside investor. Since its founding in 2006, the company has had a total of three big funding rounds totaling $110 million. Why are so many betting big on what appears to be just another video delivery company?

Accedo CEO and cofounder Michael Lantz is most comfortable when he’s exploring the outer edge of the video experience. Back in 2004, he and partner Fredrik Andersson, SVP of business development, scanned the horizon of emerging internet TV technology and saw an opportunity to challenge the existing market. They came up with Accedo, a video solutions service that would usher in the next generation of the TV experience. In the 12 years since, Accedo has built a list of first-class customers including Netflix, Fox, Sky, Roku, Discovery and Disney.