Accedo CEO and cofounder Michael Lantz is most comfortable when he’s exploring the outer edge of the video experience. Back in 2004, he and partner Fredrik Andersson, SVP of business development, scanned the horizon of emerging internet TV technology and saw an opportunity to challenge the existing market. They came up with Accedo, a video solutions service that would usher in the next generation of the TV experience. In the 12 years since, Accedo has built a list of first-class customers including Netflix, Fox, Sky, Roku, Discovery and Disney.

With its noirish murder mystery miniseries The Night Of, HBO has introduced yet another innovation bound to alter people’s TV-watching habits. The show officially premiered on Sunday, July 10, but the cable network made the first episode (of eight) available to subscribers through HBO On Demand and its online HBOGO service more than two weeks earlier.