When most people think of technology, they think of Silicon Valley, Stanford and legions of brogrammers. It’s quite specific, simultaneously a monolith and monoculture. What people don’t think of are the smaller, specialized loci popping up around the country, the Kansas Cities and Detroits out there that are worthy and in need of just a little water, fertilizer and sunlight. The events group Techweek, which lands in New York today, exists to be this catalyzing force, and it’s led by a woman only three years out of a midwestern university. Now, less than a year into her CEO role, she has a plan to expand into the wild world of digital media. Everyone, this is Amanda Signorelli.

Super Bowl 50 is almost here, and the Carolina Panthers have been the most exciting team all season—largely due to quarterback Cam Newton. No one in the NFL is more fun to watch, mostly because no one is having more fun than he is. Newton is quick on his feet, launches the ball downfield with pinpoint accuracy and can evade defenders and run the ball himself. And the whole time, he has a giant grin on his face and the best dance moves in professional sports. Man, I can’t wait to see him walk all over Tom Brady and the New—wait, what?