In a world where everyone claims to be a visionary innovator of disruptive technologies, Ray DeRenzo has in fact been there from the beginning. A die-hard San Franciscan and Golden State Warriors fan (before it was cool), DeRenzo came up through mobile, creating SMS solutions with Vodafone (before people knew what a text was) and mobile video with MobiTV (before people could conceive of streaming).
Engagement is the holy grail in user experience. Product engineers design for it; business owners strive for it; and users naturally want it. In discussions with owners and executives at cable, OTT, search-and-recommendation and video-streaming companies worldwide, Mediander has found universal agreement on the benefits of user engagement. A more emotionally involved customer is more likely to spend money on products and services. The connection between increased engagement and increased transactions seems like common sense.